Overview
Problem
A challenger brand needed to earn attention across Instagram, TikTok and X simultaneously without diluting its identity into generic template content.
Strategy
Build one flexible visual system that flexes format by platform — vertical video, carousel, static — while staying instantly recognisable everywhere.
Creative Direction
Bold and editorial: high-contrast layered typography, saturated gradients and a fast, confident cutting rhythm across every format.
Design Solution — Visual Identity
A modular type and colour system, a reusable motion-graphics toolkit, and templated content pillars built for a small in-house team to run weekly.
Design Solution — Campaign
A launch-month content calendar spanning teaser, reveal and community phases, each with its own visual beat within the same system.
Design Solution — Digital Experience
A living content hub aggregating the campaign's best posts, built to drive traffic back to the brand's own site rather than only the platforms.
Results / Intended Impact
Intended as a capability showcase: proof of a content system that scales weekly without a redesign every month.