Overview
Problem
A small-batch roastery needed to justify a premium price point against commodity café brands on the same shelf and feed.
Strategy
Lead with origin and process storytelling, and let sculptural, editorial-grade packaging and content argue for the price before a single word is read.
Creative Direction
Modern and warm: dramatic studio lighting, rich brown textures, a tactile paper-led packaging system, confident but approachable type.
Design Solution — Visual Identity
A roast-mark device that recolors per origin, warm earth-toned palette, kraft and matte packaging stock.
Design Solution — Campaign
A café-launch campaign pairing origin storytelling with process content across social — the roast, the pour, the cup.
Design Solution — Digital Experience
A single-page ordering experience built around origin stories, with a subscription flow for repeat roasts.
Results / Intended Impact
Intended to position the roastery as a considered, origin-first alternative to commodity café brands.