Overview
Problem
A direct-to-consumer label had a storefront that felt generic and a paid strategy disconnected from its content.
Strategy
Design the identity, storefront and paid creative as one system — checkout, packaging, ads and organic content all reading like the same brand.
Creative Direction
Clean and conversion-aware without going sterile: confident product photography, generous whitespace, one high-energy accent colour.
Design Solution — Visual Identity
A flexible wordmark and icon system, a modular component library for product, collection and campaign pages, consistent packaging inserts.
Design Solution — Campaign
A full-funnel paid and organic campaign — always-on prospecting creative, retargeting, and a seasonal drop calendar on the same templates.
Design Solution — Digital Experience
A fast, mobile-first storefront: sub-second product pages, a frictionless cart and checkout, and CMS-driven landing pages for every campaign.
Results / Intended Impact
Intended to lift perceived quality and conversion together — a store that reads premium and performs like one.